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10.30am – 2.30pm

FREE EVENT - Lunch will be provided 

Join us for a North East Culture Partnership workshop exploring approaches to marketing and communications that have helped to reach new, more diverse audiences.

The workshop will showcase excellent, inspiring examples of how arts and cultural organisations have communicated about their impact on people’s lives, and the new audiences that have been reached as a result. Speakers will give an insight into the approaches they have taken to tell inspiring, engaging stories and share tips and ideas for others.


Jude Habib
Founder and Creative Director, sounddelivery
@judehabib • @sounddelivery

Jude is a BBC trained reporter and producer with over 20 years’ experience of unearthing stories that need to be told. She founded sounddelivery in 2006 to give charities and the people they support the skills and confidence to tell their stories. Since then Jude has trained thousands of individuals in storytelling, helping to raise awareness and inspire action on issues including mental health, domestic violence, homelessness, the care system, poverty and life in prison.

Jane Moscardini
Owner, Listen & Like

Jane set up her agency in January 2017 on moving back to the North East. Her background is in fashion promotion and she spent eight years in London working as a fashion, beauty and homes editor on titles including Hair, Wedding, Look, Real Homes and More. Since moving back to the North East, Jane has developed a track record of celebrating the diverse and exciting creative work that takes place here. The main focus of her talk will be County Durham Creative Learning Week, as Listen & Like worked to design and deliver a fresh approach to this educational social media campaign.

Ed Watts
Head of Learning at the Whitworth

Ed Watts is the Head of Learning and Engagement at the Whitworth, part of the University of Manchester. Ed leads the gallery’s dynamic and award winning Learning and Engagement team, working collaboratively with audiences across health, social care, volunteering and education sectors, seeking to work in new ways and extend reach to the most diverse audiences. Ed is also a lead on the cultural steering group for Age Friendly Manchester, looking at a citywide approach on culture and ageing.

Julie Wilson and David Watchman
Head of Communications and Digital Comms Officer, Beamish Museum

Julie and David work in the Communications Team at Beamish, The Living Museum of the North, sharing the amazing stories of this award-winning open air museum.

Julie’s background is in journalism, with 12 years’ experience in newspapers before joining Beamish six years ago. She leads a talented team who engage with a wide range of audiences, telling the world about this unique museum and its fascinating work.

David leads the museum’s digital output. With a background in animation, he produces creative content covering everything from events to telling community stories in the £20 million Remaking Beamish project.

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Northern Stage is fully accessible. The theatre has three lifts providing access to all parts of the building, including the accessible toilets, baby changing facilities, stages 2 & 3 and the backstage area. Buggy parking is available. To discuss any access needs, take a look at our access page or please call our Box Office on 0191 230 5151.