Look Back in Anger marketing meeting

As a student ambassador for Northern Stage I am working closely with the marketing team for the up and coming production for Look back in Anger and I sat in on the marketing meeting on the 28th January. I went into the meeting not knowing much about the play or how meetings like this work.

In the meeting we were asked: How do we market this play to people know it and also to people like me that don’t know much about it?

What we spoke about:.

• How we don’t want people to think that Look Back In Anger is an easy watch.
  
• How the marketing of Look Back In Anger would have to be different to that of A Dolls House as the plot line of the show and the messages that the play gives off are different.
  
• How the play could be seen as naturalistic and how it is real but so unreal at the same time.
  
• How we could get the audience involved. Dysfunctional relationships are so common these days and we could use this to make the audience ask themselves how they would cope in that position.
  
• How we can play on the entrapment of Jimmy. For example he is trapped by society.
  
• We could also play on the metaphor of the sweet stall.

I came out of the meeting with lots of different ideas about the production of Look Back In Anger. One example is that it could be staged in a similar way to my unit 4 drama devised piece. They could have ripped wallpaper to show the devastation that Jimmy causes for himself and the people around him. They can use blue floods and this will also tie in with the devastation.

I feel that people should see this play because it doesn’t just apply to the time it was set. The themes and issues of the play also tie in with modern times. I feel that this play will give you a wider knowledge of what can go on around you that you may not be aware of, also this play will leave you analysing your own lifestyle and allow you to make changes in the way that you live your life in these hard times.